About

About freelance graphic design

Shannon Flaherty

Freelance Graphic Designer

I’m Shannon Flaherty, a freelance graphic designer in Massachusetts. With over 15 years of marketing and graphic design experience, I’m happy to say that I’m still passionate about design and I love what I do. I take a strategic and consultative approach to working with my clients, allowing them a one-on-one service that’s, at times, hard to get with a large creative agency or online design service.

My mission with each project? It’s to be a true partner for your team by listening to your business goals, providing innovative design solutions, and adhering to your timeline.

Design Process

 

Planning & Ideation

DISCOVERY & PLANNING

Ready, set, go!

At the beginning of each project, I familiarize myself with your brand, project goals, and take a deep-dive into who your target audience is. At this point I aim to understand your expectations of the project, as well as map out the project’s timeline and milestones. We will also agree to a project price and the number of revisions included.

Design

DESIGN

Now we’re cooking!

Based on my knowledge of your brand and project goals, I begin working on different options to share. I usually develop two or three concepts for you to review.

Feedback

FEEDBACK

We’re almost there!

After I share the different concepts, your team selects an option. Often times I will work with a client to combine different elements from a few of the different concepts. Either way, this is a fluid process, where the lines of communication are open and we work together to lock in the final creative. This part usually goes fairly quickly on my end.

Delivery

DELIVERY

Misson accomplished!

And…viola! Your finished collateral is complete. After final approvals I provide all files in the formats requested, along with the source files.

Testimonials

See what clients and former colleagues have to say.

Shannon is a graphic designer who excels in a fast paced business environment. She is creative, resourceful and collaborative - rolled into one. She is your go-to person who has a special talent for building a video story board and bringing your message to life. Truly a pleasure to have worked with Shannon.
Christine Zajac
VP of Marketing Communications
Shannon’s creative thinking, expertise, positive can-do attitude and drive as a Sr.Creative Design professional made her an absolute pleasure to work with and a huge asset to the Global Integrated Marketing team. Shannon was brought on to completely revamp design of all communication templates external and internal facing. Shannon delivered fantastic new design elements and went above and beyond in providing exceptional project management and support to all levels of management and business teams. Shannon is enthusiastic, personable and brilliant with visual showcasing. Her versatility to manage print, web and also juggle video editing made her in very high demand! Her strength in managing priorities, pro-actively offering solutions and ideas and being adept at all aspects of communications make her a valuable contributor to all situations and teams. I recommend Shannon Flaherty at the highest level.
Stephanie Broyles
Director of Marketing
Shannon Flaherty is a talented resource I cannot live without. She understands the big picture and can bring your strategic vision to life with such ease and creativity. Her expanding portfolio of work and Marketo knowledge continues to amaze me. She is simply a delight to work with and a teammate you can count on.
Lauren Baron
Sr. Director, Customer Experience
Shannon Flaherty is a creative, detailed and reliable Graphic Designer. From concept to execution, her work is exqusite and unique – a must have for clients looking to differentiate their brand. Not only is Shannon artistically talented, but she communicates effectively in a business environment. She is extremetly intuitive to the clients’ needs and is able to provide valuable insight from both business and creative perspectives.
Rebekah Nebard
Global Marketing Manager
Shannon has always met her deadlines and juggling multiple prioirites are a norm for her. Her creativity and attention to detail and impressive and she is affordable which allows us to do more projects with her moving forward. I would highly recommend Shannon for your creative graphic design needs!
Norah Goldman
Director of Marketing
I’ve had the pleasure of working with Shannon at a leading global software company for several years and she always delivers. She is creative, intelligent, positive, prompt and an all-around pleasure to work with. She has produced beautiful web, email, power points and display banners for me with impressive ease. Every marketer knows the stress of needing a tweak, resize or new concept at zero hour to deadline and Shannon always comes through in a clutch. I highly recommend Shannon for any design project.
Sara Marino
Digital Demand Generation Leader
Shannon is a design force not to be reckoned with. Simply amazing!!!! Easy to work with. Always delivered exactly what I wanted even when I didn’t know what I wanted. Just explained my objectives with little for her to go on and she delivered. She built the most complex advocate kit for me, made magic happen and then helped me understand how to maintain it. If you don’t hire her, you’ll be missing out on a great opportunity to turn your design needs around.
Kim Hahn
Marketing Director
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